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Cohen ed Eric Schlosser talks about the social media and how it targets kids in their ads. Many working parents feel guilty about not having time to spend with their kids, so to make up for time loss the parents buys kids toys and other stuff.
Schlosser mentions the Joe Camel ad campaign, which used a hip cartoon character to sell cigarettes. This targeted a lot of kids Kid kustomer showed how easily it was for children to be influenced by the right corporate mascot.
By appealing to the kids, the kids will mostly nag to their parents to get what they want. McNeal, A professor or marketing, wrote a book called Kids as Customers about how kids can get what they want. McNeal talks about how children have requesting styles and appeals and how kids have nagging tactics to get what they want.
McNeal separates these tactics into seven categories, the pleading nags, the persistent nags, the forceful nags, the demonstrative nags, the sugarcoated nags, the threatening nags, and last, the pity nags.
Schlosser talks about how firms will do what they can to get the kids hooked on their ads. Such as using rounded soft creatures which targets six year olds.
With the social media expanding along side with technology, it has become easier for kids to be targeted. Seeing how kids around the ages or knowing how to use phones and computers, they become targets for these ads.
With some of the most popular sites, such as Facebook and Youtube having ads almost everywhere, kids are more tempted to click on it if it appeals to them.
The things they do and use to target kids with these ads are pretty smart. By doing so, they get their items sold which increases profit. I still like to think its wrong though.
To target kids because they have a less developed brain and no critical thinking. Sometimes whats in the Ad, isn't what you always want.Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's.
Title: Page1 Author: Ruth Osorio Created Date: 11/9/ AM. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Kid Kustomer specifically for you. for only $/page. Order Now. When parents allow their kids to badger them into submission, the kids know they can get away with nagging and use it for leverage.
It only makes the kids persist with their nagging because . The Tipping Point and Kid Kustomers Analysis I have to start off by saying that just by beginning the book and reading the intro and first chapter, I am already extremely intrigued.
The Tipping Point is the explanation of how small changes have drastic results. Kids Kustomers and Perfect Synergy According to the book, beginning in the s more and more advertising agencies began mainly targeting children in their ads and campaigns.
Marketers believe that if a child sees something they want in an ad, they will whine and complain to their parents until they break down and get them what they want.