Comments This investigative report reveals that:
Wunbin Antonio Apple Inc. The Current Model iPhone 4S Executive Summary 1 Executive Summary The mobile telecommunications market, until recently was an assortment of various manufacturers such as Nokia, Siemens, Sony Ericsson, Samsung etc.
The market has moved away from the endless number of mobile telephone manufacturers and four major players now control the industry, Samsung, HTC, RIM and Apple.
The main reason behind the slow growth in market share is due mainly to the high price of the iPhone. By introducing an entry and mid-level iPhone, Apple will exploit an untapped market. Apple would see an increase in market share, gained from new customers who previously would not have bought an iPhone due to price.
Apple would also benefit from the enterprise market currently dominated by Research in Motion RIMwho currently provide the majority of smartphones to business users. Research in motion has now branched out with a wider range of Blackberry phones now aimed at the general public. The Android software includes an application marketplace similar to the App Store however unlike Apple, software developers do not have their applications scrutinised like those for intended for Executive summary blackberry App Store and neither Google developers of Android nor Samsung take a percentage of app sales.
Like Apple, they develop Executive summary blackberry slate smartphones aimed at the general public. Their large product range and constant new product releases allows HTC to keep a share of the market and compete with the iPhone.
Apple have enjoyed growing market share over the past 5 years and each new product release is seen as an upgrade on the previous technology meaning that at any one time, Apple essentially has one mobile telephone in the market, i. VRIO is an acronym representing, value, rarity, imitability and organisation.
These key points are the questions asked in weather a resource provides a competitive advantage. To better understand the concept, appendix 5 contains a diagrammatical representation of the framework.
To apply the framework we need to ask: The question of value: Is the firm able to exploit an opportunity or negate a threat with the resource?
The question of rarity: Is the resource in the hands of few firms? The question of imitability: Is the resource difficult to imitate or protected by high cost barrier in developing or duplicating the resource?
The question of organisation: Is the firm able to exploit the resource? These competencies are; brand name, hardware, software, ease of use and current compatibility with 3rd party software. Currently, the iPhone does not support certain web interfaces such as the widely used Adobe Flash and the iPhone also requires iTunes media library software installed on a PC to be able to synchronise data if the user does not subscribe to the iCloud service.
This compatibility issue puts Apple at a competitive disadvantage within the marketplace. The ease of use stems mainly from the touchscreen interface, compatibility with iTunes and the synchronising ability of the iPhone when connected to iTunes.
This can be imitated by other manufacturers as many mobile phones already ship with their own software with these functions, at the present time however, none of these have the ease of use comparable to the iPhone. VRIO Analysis 4 Imitability Presently, the brand name, hardware and software are difficult to imitate, this is mainly due to Apple purchasing many of the companies that produce the hardware for the iPhone and also protecting their software iOS with numerous patents.
Both the brand name and hardware provide Apple with a competitive advantage while the software could if Apple were in a position to exploit it by deregulating the app store and providing greater 3rd party compatibility. Organisation This asks whether Apple is in a position to exploit the resource and the only areas in which it is unable is their software and 3rd party compatibility.
Apple could exploit these by approving more apps for the app store and also providing support for other PC applications such as Windows Media Player and web based content that relies on Adobe Flash. Conclusion Apple has a sustained advantage with its brand name but could benefit by exploiting the possible competitive advantage by improving their software and increasing compatibility.
The five forces that the model analyses are; the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, threat of substitutes and industry competitors.
Where these forces are thought to be intense, below average industry performance can be expected.
To better illustrate the Porter model, appendix 7 contains a diagram outlining the five forces and the factors that determine the strength of these forces. The threat of new entrants is dependent on barriers to entry, with high barriers reducing the threat.
At the moment, the mobile telephone market has high entry barriers, arising from economies of scale established by current manufacturers, brand identity and high capital requirements. These barriers are likely to dissuade firms from entering the industry and so the threat of new entrants is likely to be quite low.
Bargaining power of suppliers The majority of mobile telephones consist of very similar, widely available hardware, this lowers the bargaining power of suppliers as the cost of switching supplier for manufacturers is very low.
Apple has further managed to mitigate the possibility of rising bargaining power by vertical integration. This means that most of the hardware supplied for the iPhone is either made by subsidiary companies or by external firms that have long term contracts with Apple to produce components.With summarized versions of the year's best new business books, webinars featuring top authors & speakers, informative videos, and a variety of other concise business content, Soundview allows you to learn more in less time.
Jun 01, · The executive summary is there for the executives that have 30 seconds to read your report and get the jist of what you're talking about on their way to a meeting.
It's meant to be redundant. The rest of the report is for when that same executive is stuck in an airport waiting for a delayed flight and is tired of playing Brick Breaker on his.
Mobile Phones in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume , and forecast to ). Marketing Research Proposal - Blackberry & Iphone Essay.
FBI releases notes of its interviews with Hillary Clinton Share via e-mail her old Blackberry smartphones with a hammer and using special software to wipe the hard drive of a server she had. EXECUTIVE SUMMARY. W.W. Grainger, Inc., a company based in Lake Forest, Illinois,is an industrial supply company that specializes in business to business sales. This company is in the midst of a massive from their BlackBerry or other mobile device. Additionally, this program will allow Grainger to. BlackBerry Q2 John and Steve will reference non-GAAP numbers in their summary of our quarterly and annual results. For reconciliation between our .
Words Oct 26th, 5 Pages. Contents: 1) Executive Summary 2) Background 3) Problem Definition 4) Approach to the Problem 5) Research Design 6) Data Analysis 7) Reporting 8) Timeline 9) Appendix Executive Summary: Urban farming is said to be “the practice of cultivating.
– 4 – I. Executive Summary A. Market Definition The U.S. smartphone market consists of all firms throughout the world that manufacture and sell smartphones to U.S.
consumers. Nov 04, · In Summary, John Chen heading up Blackberry is great news. He’s a smart, no BS leader who has the right business sense to abstract value from BlackBerry Executive .