We were in deep financial trouble, our accountants had lost control of our books and our government contracts were not paying on time. We created a very clear, concise plan using The One Page Business Plan that resulted in discipline and structure that got us back on track! Boards, executives, and managers are all pressed for time. Plans need to be simple, clear and actionable!
Pay per click marketing or PPC is one of the wisest ways to promote using the power of this search engine. So, what is PPC? Placing your ad on the powerful search engine Google, through the use of Google AdWords, is the most well-known kind of PPC advertising.
If you set up your campaign in the most efficient way — targeted keywords, compelling ad copy, an attractive and effective landing page, and more — the amount of money you pay for clicks on Google will be minimal compared to your profits. For example, if you pay R However, if you pay R Google pay per click is accomplished through the use of Google Adwords, released in the year Google decides what ads will show based on what is known as Ad Rank.
The advantages to starting a pay-per-click campaign on Google are many and below are just a few of them! There are over three billion searches on Google every day of the year. Therefore, the number of impressions and clicks you can receive for your ads has the potential of being huge, and that can lead to significant conversions and sales.
Potential customers need to know what products or services you provide and how they will benefit from what you provide. Advertising on Google is one of the best ways to accomplish that goal. You have the tools to determine how effective your keywords, ad copy, landing page, etc.
Guesswork never has to be a part of this advertising platform.
How does pay per click work with Google Adwords? Follow these steps to set up your first Google PPC campaign. When you have a Google account, head on over to Adwords. Name Your Campaign There are various categories that you can choose for your campaign.
Choose an organized naming system that allows you to identify each of your ads quickly.
For example, a budget of R50 to R a day is a good starting point. That gives you enough money to play with keyword pricing.
For each keyword, choose to start with an average bid of R I suggest you start small with your budget and gradually scale up. Ad extensions can also be included at this stage. You can extend your ad with location information, phone numbers, or site links.
They are topics that describe what your content is about. They are also the words that people type into Google and other search engines. After those words are typed in, the wedding photographers in Gauteng who have a presence on the Internet, such as with a website or a blog, will show up.
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